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BikeBiz delivers trade information to the entire cycle industry every day. It is highly regarded within the industry, from store manager to senior exec.
Working in the cycling industry and for many of us, enjoying cycling as a hobby (in whatever form that may take), we recognise that cycling on the roads in the UK can be a bit of a mixed bag. So it’s no wonder that cycle commuting is a hot topic year after year – and the same questions are asked, like how can more people be encouraged to ditch the car and cycle?
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For the bike industry, it might feel like we’re up against a tidal wave of misinformation and a lack of policy and infrastructure change from the government. But...