With its European Bitcoin ETP, Blackrock aims to capitalize on the growing institutional interest in digital assets while expanding its presence in the global cryptocurrency investment landscape. As institutional adoption continues to rise, this new offering could help bridge the gap between traditional finance and the expanding crypto market.

BlackRock (BLK) is pushing deeper into crypto territory. According to Bloomberg, the asset management giant, which oversees more than $10

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

BlackRock (NYSE:BLK), the Wall Street titan, is preparing to introduce a bitcoin exchange-traded product in Europe in the coming weeks, according to a Wednesday report by Reuters. This move comes in response to an increasing demand for cryptocurrency exposure from both money managers and consumers.