It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Streaming service Max, previously known as HBO, launched a redesigned logo on March 30, 2025. As per reports, the new design replaces its blue interface with a monochrome color scheme.

With our blue and the way that the logo is designed ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer ...