Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
The A Universal Time Discord is also a good place to stay updated on the game’s development. The announcements channel shares news about updates, and the sneak peeks offer a look at upcoming content.
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