Aetna is uniquely positioned to deliver on this goal." Last September, Bloomfield health insurer Cigna Corp. unveiled its new logo and marketing focused on individuals.

Aetna is the second insurance company in six months to rebrand itself; Cigna is spending $25 million to change its logo and market to individuals as insurers shift more toward providing health ...

Joining other companies whose signs adorn Hartford’s skyline, Aetna Inc. said Thursday that it plans to erect giant versions of its own logo atop the company’s Farmington Avenue headquarters ...