Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design in 20 years. Symbolising its diverse offerings spanning from A to Z ...

Amazon has unveiled a new logo for the first time in 20 years. The images are courtesy of Amazon.com "As Amazon scaled at extraordinary speed, the brand system sometimes struggled to deliver ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under ...