Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...