With a new refined logo design ... iconography brings a visual cohesion to Amazon's brand, unifying inconsistencies while adapting to fit small and large scale branding. The new look has already ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Richard added: “This small design feature subliminally reinforces the idea that Amazon is a one-stop-shop for all consumer needs.” It’s a subtle yet effective logo but some people have ...

A study of 2,000 adults also found Amazon’s A-Z motif is now ... an enormous accolade for any business, big or small, but creating a memorable logo should never be considered as unattainable ...