So long, quiet luxury, maximalist fashion is firmly back ... As we’re reminded of Gucci’s vast archive, expect elements of late-2000s indie sleaze style, 80s office-core (plenty of power ...

Under the glittering lights of a Florence evening, Gucci made its epic return to where it all began for Cruise 2026—a ...

T he Gucci fascination began early in the Carlson household, Devon Lee Carlson admits as she recalls her sister’s obsession ...

Draped in a sculpted tweed micro dress, a soft cream bag in hand, her hair swept elegantly to the back, Julia Garner made her ...

At last night’s Gucci Cruise 2026 show, the brand returned to its roots. Namely Florence, where the brand was founded in 1921 and where its archives still reside inside Palazzo Settimanni, built in ...

Awaiting the arrival of Demna, the collection was designed by the brand’s team and unveiled at the Gucci Archive in the 15th ...

For Cruise 2026, luxury fashion house Gucci staged a cinematic return to Florence, unveiling the collection inside the ...

Gucci's Cruise 2026 collection in Florence's Palazzo Settimanni and Louis Vuitton's upcoming Cruise 2026 show at Avignon's Palais des Papes highlight a growing trend among luxury brands to showcase ...

Watch the Gucci's Cruise 2026 fashion show via livestream, as the House heads back to its roots in Florence, Italy.

Mescal is a longtime fan and supporter of the Italian luxury fashion house, which has featured him in numerous campaigns. He ...