The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

It helps Sales and Marketing predict account behavior and anticipate needs based on actual online activity and volume. Intent data has become so valuable, in fact, that a recent TOPO survey identified ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...