Critics have highlighted the wedge-like silhouette and the oversized kidney grilles, which could prove challenging for traditional BMW enthusiasts. New Design Language Set to Define BMW's Future ...

The BMW Group Design Director on delivering the future, its groundbreaking Neue Klasse EVs, and overcoming the critics.

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What are the most recognizable design cues of a BMW? The Hofmeister kink in the rear pillar, maybe, and the dual kidney grilles, of course. But from the introduction of the original Neue Klasse ...

That makes the current i4 likely among the last sedans in BMW’s current EV lineup to wear the oversized grille, a design ...

For now, we’re stuck with the legacy of ten years of grille-centric design, as the signature element of BMW car design since the 1950s has been pushed into a position of ever greater prominence.