So, the clean girl aesthetic? It’s just the latest chapter in a story that Black women started over two decades ago. When you think of ’90s beauty, it’s hard not to picture the towering ...

The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

For years, black mascara has been the default in ... start to shift more towards embracing an undone, minimalist aesthetic, many makeup wearers are deciding to forgo mascara altogether.