The tree factory is also the home of Ernie the Elf, Keebler’s commercial mascot. Ernie the Elf was born when he was dreamed up in 1970, the same year of my own birth. He was hatched as the idea ...

The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968.

PARSIPPANY, NJ. — Keebler, a Ferrero Group brand, is launching two new holiday products: the “Elf” limited-edition Keebler gingerbread fudge stripes and the Keebler pretzel pie crusts.

ST. LOUIS — The “Keebler Elf Tree” in Tower Grove Park looks like it belongs in a fairy tale book. Its long-reaching branches and hollowed out gnarly trunk have no doubt inspired generations ...

The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...