The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

S ince Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales. He has vowed to ...

Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain. Niccol has two decades of experience in the restaurant industry, from ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic initiatives aimed at revitalizing its brand and enhancing customer ...