The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

But as beauty trends start to shift more towards embracing an undone, minimalist aesthetic ... but also are fond of adding some definition, brown mascaras have emerged as the perfect in-between.

Since last fall, “cherry mocha” has been a buzzword in the beauty industry that references any burgundy hair hue or deep brown nail polish ... on glam and fashion aesthetic to go with it.

What’s luck got to do with it? Not much, says mega-beauty-brand creator Bobbi Brown. So how does she explain her rise from makeup artist to founder of two juggernaut companies, first Bobbi Brown ...

If you’ve been feeling particularly uninspired (read: bored out of your mind) by the clean girl aesthetic ... brown shadow,” she says. “It still gives you the same dimension and sultry ...

Next, make your eyes pop by lining the upper lid with a brown pencil—it’s not too harsh but still adds definition. Believe it or not, a bit of sparkle near your eyes boosts the no-makeup ...

With bold colors, creative shapes, art-inspired aesthetics and totally unique styles, there are so many ways to take each trend and make them your own. 2025's hottest makeup trends offer plenty of ...