BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Celtics have unveiled a new alternate logo that features a white silhouette of "Lucky the Leprechaun" against a green background. Lucky is depicted wearing a bowler hat, smoking a pipe and ...

a leprechaun spinning a basketball on his finger? The Celtics' famous logo has been an indelible part of the franchise's history. Lucky the Leprechaun was featured at center court on the old ...

which features the silhouette of Lucky the leprechaun with a green background around it. Does the team believe that fans will accept the alternate logo? Celtics chief marketing officer Shawn ...

Lucky the Leprechaun is the official mascot of the Boston Celtics in the NBA and has been associated with the team since 1950. He has been a part of the team’s logo, which is one of the most ...

Emily made herself a prominent face on social media with her various logo redesigns, and now she has added the Boston Celtics to that list. The leprechaun in the logo is something the Celtics fans ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

#Celtics to debut alternate logo. My story in today's @BostonGlobe ... It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against ...

BOSTON (CBS) -- Lucky the Leprechaun has received a bit of a makeover. The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky ...

A couple of years ago, the Celtics turned their office ... They settled on re-creating the 1960s logo — Zang’s creation, featuring the leprechaun wearing a bowler, smoking a pipe, holding ...