Some 110 years have passed since the business began, but passersby, tourists, celebrities and even presidents still gravitate ...

The most recent example is the red hot ensemble she wore to wow her Lollapalooza crowd in Chile. Forget her past ... certainly going down in Rodrigo’s fashion hall of fame.

Chile's Atacama Desert May Be Famous for the 'Giant' Geoglyph, but the U.S. Uses It as a 'Fast Fashion Graveyard' The Atacama Desert has been an enigma for experts and enthusiasts worldwide.