We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

A one-of-a-kind Dallas small business is aiming to change the way you think about scent with a focus on clean beauty and the ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

The scent evokes clean skin and soft linens—perfect ... Inspired by 1960s Left Bank chic, the brand’s latest fragrance evokes the sultry image of tousled hair, a cat eye, and long cashmere ...

Look at that motherfucking press pic. Cool as hell, right? That’s how a press pic should look. Most of us will never as cold ...

Shinder launched her first company, Clean, in 2022. It owns popular fragrance brand Clean Reserve, whose perfumes are stocked in Sephora stores. She went on to partner with singer Jessica Simpson ...