How Telecom Marketing Leaders Can Put Customers First And Drive Innovation
The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...
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From Clicks to Customers: Optimizing Ad Campaigns for Better Quality Leads
In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase in return on advertising spend (ROAS). Given today’s increasingly ...