Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

In effect the Rio police in anti crime raids has come across cocaine and crack transparent envelopes, neatly presented, and with a tag adorned with the Olympics logo ... in the Coca Cola font.

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...