The company's Seattle-based innovation lab developed the new cups, which will be used for cold drink purchases. The cups will require 10% to 20% less plastic to make, depending on the size ...

The coffee company will start serving in four new holiday cup designs, along with a new cold drink cup, on Thursday Antonia DeBianchi is an Associate Editor, Food & Lifestyle, at PEOPLE.

It can keep your drinks "ice cold for hours" - and it's on ... so I wouldn't have to drink out of the small plastic cups most hotels have during the day time to serve drinks and the beach/pool." ...

Starbucks just released five new merchandise items in honor of cherry blossom season. The limited edition collection is available now until supplies last.