All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

This is part of a package on cold calling. Read the next post: Why Your Cold Calls Aren’t Working. While there are other (and usually more effective) ways to generate sales leads, many companies still ...