Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Contextual ads include those that utilize a person’s current interest for targeted delivery of spots — which can include the ...

Neil Patel writes that "social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads against specific words but also understand and adapt to tone ...

Contextual advertising in India is evolving beyond just keyword-based placements, and is being combined with creative new ad formats across different digital media channels. Advertisers have ...

| The right message served to the right patient sounds great, but even that pairing loses its power if it's served in the ...

By seamlessly integrating branded sponsorships and targeted on-stream ads within Ease Live’s interactive graphical overlays, live sports providers can trigger AI-powered, contextual ad ...