Overusing cough drops (ex. more than once every two hours, or up to 12 per day), specifically commercial brands containing ...

With a +3.6pts lift in Message Association, we successfully repositioned Ricola and shifted consumer perception of Ricola only being a 'cough drop'. We also shifted purchase behaviour from reactive - ...

“Don’t over-rely on cough drops. A sore throat may ... low-fat dressing and more The report found four throat drop samples of Strepsils, a popular brand with Hongkongers, contained 2,4 ...