The Evaluation Step of the Creative Process Model After a solution reveals itself in an epiphany, the individual then evaluates whether the insight is worth the pursuit.

To be fair to ChatGPT, its new creative writing model, and Sam Altman's assessment of this short story, metafiction is a tough genre to write. But still, I'm not that impressed.

Many of us are comfortable with the belief that analogy plays an important role in the creativity process. But the ongoing debate as regards the existence of mental imagery has some of us feeling ...

Writer AI launches Palmyra Creative, a $1.9B enterprise AI solution that breaks free from generic AI content, offering businesses unique creative outputs at one-sixth the training cost of competitors.

4. Verification The last stage of the creative process is about having a platform from which you can verify the idea or work produced as a result of the creative model.

In an effort to become more consumer-centric, Mondelez International is consolidating its creative advertising business into the hands of two major holding companies.

Creative Bus Sales, the nation’s largest bus and transportation services dealer, has rebranded to Model 1 Commercial Vehicles. The new name and brand ...

It’s getting tougher out there for traditional creative agencies. FCB’s recent commercial performance, though, has defied industry trends. Global chief exec Tyler Turnbull explains how it has ...

Being creative is not a passive process, and creative people are more responsive to sensory stimulation, have higher baseline levels of arousal, and increased goal-directed behavior.