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Coca-Cola announces major upgrade to decades-old iconic design of its bottles
The Coca-Cola Company has adopted recycled plastic for all 20-ounce bottles of its trademark products, including Coca-Cola, ...
Charlotte’s bottled up: Go inside Coke’s largest US bottling facility to see what’s new
The largest independent bottler of Coca-Cola products in the United States happens to be in Charlotte, and it doesn’t look ...
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
Marketing Dive4d
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.