Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...
Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...
I received a direct mail piece last week which delighted and distressed me in equal measure! I’ll start by explaining why it deserves praise: It was direct mail. These days, the channel is vastly ...
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