One of the D2C brands, The Man Company, was recently acquired by Emami. However, Goenka emphasised that there would be no conflict between the two brands, as their target audiences are different.

So much so that by 1978, Emami’s vanishing cream became the market leader with a 22% market share and its talcum powder became the number two brand in its category in India. Highlighting the ...

Emami is Kolkata’s great and ongoing FMCG corporate brand story. Yet, when its first highly visible product, Boroplus, started making waves, much of its success was attributed to the stodgy ...

New Delhi: Home-grown FMCG firm Emami's 45% top-line in FY24 came from acquired brands, and non-seasonal brands contributed 56% of its revenue, according to the latest annual report of the company.

Emami, a FMCG company in India, has entered into a Binding Agreement with Helios Lifestyle (‘Helios’) which is well known for its premium men’s grooming brand The Man Company to acquire 100% ...

Prashant Goenka, Director, Emami on the importance of acquisitions in its growth strategy Prashant Goenka, Director, Emami, has been leading the organisation towards robust growth, acquisitions ...

Agarwal said The Man Company would not stop at Rs 500 crore and Emami would look to turn it into a Rs 1,000-crore brand in near future. “After achieving the first target (Rs 500 crore), the next ...

FMCG major Emami Limited has signed a binding agreement with ‘Helios Lifestyle Pvt Ltd (Helios), which is known for its men’s grooming brand ‘The Man Company’. Emami has agreed to acquire ...

Personal and healthcare products maker Emami has signed Bollywood actor Akshay Kumar as the new brand ambassador for its power brand BoroPlus Ayurvedic antiseptic cream. The FMCG major said it is ...

FMCG major Emami Limited has signed a binding agreement with ‘Helios Lifestyle Pvt Ltd (Helios), which is known for its men’s grooming brand ‘The Man Company’. Emami has agreed to acquire ...