Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...

“In the age of AI, the name of the game is connect or die," stated Arthur Sadoun, chairman and CEO of Publicis Groupe. He said that by connecting Lotame to Epsilon, the company reinforces its ...

French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its main ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an independent data, identity and technology solution*. Source ...

Lotame will be aligned within Publicis’ data-driven marketing offering Epsilon and continue to be led by Founder and CEO Andy Monfried. Lotame wields “one of the largest end-to-end data ...

Arthur Sadoun, Chairman and CEO Publicis Groupe commented: “In the age of AI, the name of the game is connect or die. By connecting Lotame to Epsilon, we’re reinforcing our industry ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale with ...