GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

Cutting throught the hype, Facebook Ads (description here) are the latest twist on viral marketing, taking advantage of the social graph, creating what Nick Carr cleverly calls "social graft ...

But that really only represents a portion of the identity graph. I’ll be interested to see how many in ad tech will go all in toward including PII in their platforms to build their own identity graphs ...

Cross-platform activation and measurement is still an industry-wide hurdle. As a media giant and programmer, NBCUniversal’s ID graph has a slew of proprietary, deterministic first-party data. It puts ...

Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.

Search advertising is a growing business for Microsoft. In its latest quarter (Q3 FY'18), search advertising contributed $1.8 billion in revenues, which is more than a number of its other businesses.