Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C. By Allison Schiff. Tuesday, September 8th, 2020 – 1:00 am. SHARE: Expectations continue not to ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

Cutting throught the hype, Facebook Ads (description here) are the latest twist on viral marketing, taking advantage of the social graph, creating what Nick Carr cleverly calls "social graft ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

But that really only represents a portion of the identity graph. I’ll be interested to see how many in ad tech will go all in toward including PII in their platforms to build their own identity graphs ...

Search advertising is a growing business for Microsoft. In its latest quarter (Q3 FY'18), search advertising contributed $1.8 billion in revenues, which is more than a number of its other businesses.