Cost benefit analysis is a strategy used by businesses and individuals to weigh the potential outcome of an action in order to make a decision. One of the main ways people make decisions is by using a ...

The challenges posed by the modern economic and business climate mean that companies must be ready to cope with change. Change can affect business strategy, operations, marketing, technology and more.

Technical analysis is the process of examining a stock or security’s price movements, trading volume, and trends to determine how or when to trade it and predict its price movements. There are plenty ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...