Google’s algorithmic failures can have dreadful consequences, from directing racist search terms to the White House in Google Maps to labeling Black people as gorillas in Google Photos. This week, the ...

This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Switzerland-based engineer Hristo Georgiev made an eyebrow-raising discovery when googling his own name: the search engine misidentified his likeness as belonging to a serial killer who happens to ...

I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update ...

A Fourth Circuit panel appeared at odds on the role of automated searches in criminal investigations, reflecting a larger ...

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree ...

Google's algorithm mistakenly tagged an engineer from Switzerland as a notorious serial killer, The Sadist, which he shared the same name with. BERLIN, GERMANY - MARCH 03: In this photo illustration ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam update will take several days to ...