The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Google is discontinuing its Smart Campaigns offering and integrating ... Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) AI-powered optimization Customized results ...

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Google Search senior marketing director, Rebecca Michael, says: “With this campaign, we wanted to speak directly to Gen Z, digital natives who shape much of today’s internet culture. “By partnering ...

Search Engine Land » PPC » Google adds Search Terms visibility to Performance Max campaigns Chat with SearchBot Please note that your conversations will be recorded. I am trained with Search ...

The more time and knowledge we invest in analysing our campaigns, and the more tools and features that Google introduces, the higher our ROI on search becomes.” With methodological testing such as ...

("BrandPilot" or the "Company") is pleased to announce the launch of its free AdAi Audit for Google Search Campaigns, a powerful new tool that helps businesses identify and eliminate wasted ad ...

In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying, but I recommend putting it into a separate campaign so you can ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...