Gucci has launched Keep It Gucci: The Art of Silk, a campaign honouring its rich heritage in silk craftsmanship - captured by renowned photographer Steven Meisel, and featuring actress Julia Garner.

Blending into the shape of the wind, a single silk scarve waves like a flag. It falls sensually across the skin, a fleeting ...

It also called for a gaggle of glamorous society guests of course. Lady Lola Bute arrived alongside half-sister Jazzy de ...

How Gucci’s iconic silk scarves continue to evolve through craftsmanship, contemporary collaborations, and a bold reimagining ...

While the fashion world continues to spin toward the digital and ephemeral, Gucci’s silk showcase is a reminder of what remains rooted: craftsmanship, history, and the art of making something ...