Gucci has named Demna Gvasalia as its creative director, as the struggling luxury house seeks to turn around its fortunes.

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Demna has a strong viewpoint ... which is the secret sauce for a brand like Gucci,” Bernstein SG analyst Luca Solca said.

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The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.

Said Gucci CEO Stefano Cantino in the statement, “I have always admired Demna's creative approach, that is both unique and ...

Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of ...