It is a perfectly fine tactic for the right campaign, but it should be considered paid media. The key thing to stop and think about in launching a genuine earned media hashtag-based campaign is ...

The inauthentic campaign was launched by pro-government accounts on X against the Supreme Court for questioning certain ...

#UBTrueBlue is our community hashtag. Use this to convey pride as a member of the UB community. While #UBuffalo should be used on ALL social media posts, on all channels, you can (and should) use it ...

Get Instagrammers talking about your business with the use of hashtags. 6. Track your campaign Influencers aren't cheap, so you need to track your campaign to gauge effectiveness and ROI. Various free ...

which did nothing to help the campaign's legitimacy. The misspelled hashtag made its way to this coveted spot thanks to people continuing to use it genuinely and by the hordes of people mocking it.