Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...

Roblox has become one of the most popular video games of all time, but it has a darker side, where hate speech and racism are reportedly spreading unchecked. The online platform enables users to ...