Original image has been replaced. Credit: Mashable By now, it's fairly easy to assemble a VSCO girl starter pack: A thick scrunchie, a Fjällräven Kånken backpack, a bottle of Mario Badescu rose ...

WSJ's Joanna Stern "bumps into" Joel Flory, the CEO and co-founder of VSCO, the popular photo editing and sharing app. She learns what a “VSCO girl” is, that Facebook tried to buy the company and that ...

For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles. Read more: The VSCO girl is taking ...

She learns what a “VSCO girl” is, that Facebook tried to buy the company and that the app has a surprising number of paying subscribers. Photo: Andria Chamberlin for The Wall Street Journal ...