Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

The IAB claimed generative AI is moving past its buzzword phase to automate more aspects of campaign management, personalization and search advertising. “As we look ahead to this year ...

In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth ...

Commerce media, including retail media networks, continued its strong growth in 2024, with revenues rising 23% to $53.7 ...

A new study by I AB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers ...

the "IAB Internet Advertising Revenue Report" was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report uses data and information reported directly to PwC from companies ...

Digital video continued to be the fastest-growing format, now accounting for nearly a quarter of total ad revenue, reflecting consumer engagement with video content. Podcast advertising came back ...

Click here to access the "IAB Internet Advertising Revenue Report: Full Year 2024 ." Experts from IAB, PwC, and MAGNA will discuss key findings and trends from the report during a webinar on April ...