Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad ...

The IAB claimed generative AI is moving past its buzzword phase to automate more aspects of campaign management, personalization and search advertising. “As we look ahead to this year ...

In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth ...

Commerce media, including retail media networks, continued its strong growth in 2024, with revenues rising 23% to $53.7 ...

according to the Interactive Advertising Bureau (IAB), which released its annual internet advertising revenue report on Thursday. The report -- commissioned by the IAB and conducted by PwC ...

the "IAB Internet Advertising Revenue Report" was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report uses data and information reported directly to PwC from companies ...