"The founder said that charities' poverty mentality reflects in their brands: he wanted a more aspirational approach," he ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

A prime example of the ‘reinvent’ is how LG’s instantly recognizable brand symbol has been brought to life. In digital environments, the iconic LG symbol, designed as a smiling face using th ...

The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time. Jeep's enduring popularity has largely been due to the versatile ...

Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely ...

Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.