The last time Nike showed an ad during the Super Bowl was in 1998 ... by shifting its strategy to brand marketing and product innovation. It wants to create an impact within the brand that ...

“Nike’s direct-to-consumer strategy shifted marketing spend away from brand advertising and instead ... took advantage with new product innovation and marketing focused on those markets.

Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after ...

The plan includes reviving product innovation, rebuilding retailer ... digital and print ads, brand events and more. Nike’s ...

While Nike has been investing in advertising and innovation, competitors like Adidas and Hoka are gaining mindshare and market share with consumers in the lifestyle and running categories.