Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The WNBA’s superstar's story and the new ad for her signature shoe reveal how much the world still needs to make room for ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Natalie Jasmine Harris, who was at the festival the same year as Obama, says her film "Grace" served as the source of Nike's ...

The last time Nike showed an ad during the Super Bowl was in 1998 ... by shifting its strategy to brand marketing and product innovation. It wants to create an impact within the brand that ...

The plan includes reviving product innovation, rebuilding retailer ... digital and print ads, brand events and more. Nike’s ...

Nike's Air VaporMax 2023 Flyknit shoes are some of the most "innovative" shoes the company has ever made. Nike says, "Have you ever walked on Air? Step into the Air VaporMax 2023 to see how it's done.

With sales down and trade war swirling, the company elevates its CMO and splits key leadership roles in a bid to win back ...

Nike's newly-assembled team will be charged with executing the group's strategic Win Now' turnaround plan designed to return ...

Beyond Wilson’s Nike ad, here is a snapshot of the standout ... but the league and its wider ecosystem’s innovative grasp on the attention economy is already locked in. Everyone watched ...