Hidden treasures of Japanese drugstores, these beauty brands combine scientific innovation with refined aesthetics. True ...

And for just $5, the Essence mascara gives you incredible bang for your buck and then some. I ordered a tube of this budgeproof Japanese mascara after reading Strategist contributor Risa Needleman ...

While the beauty industry has recently made strides toward inclusivity with expanded shade ranges, marginalized communities ...

If you've browsed the beauty section at your local Target recently, you may have spotted a variety of items from Japanese skin-care ... or act as a primer for mascara, which is how I use it.