After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

Jaguar is searching for a new advertising agency after the carmaker faced a public backlash over its controversial rebrand.

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars, a new ...

After a very controversial rebranding campaign late last year, Jaguar is now looking for a new advertising agency as reported ...

To be delivered as part of JLR’s ‘Reimagine’ strategy, the new logo has been designed to channel ... EMA will become electric only. Jaguar’s place within the reformed branding will ...