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The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968.

ST. LOUIS — The “Keebler Elf Tree” in Tower Grove Park looks like it belongs in a fairy tale book. Its long-reaching branches and hollowed out gnarly trunk have no doubt inspired generations ...

The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...