The Keebler cartoon illustration tree, which also serves as the company brand logo, is unmistakable, with upper story window and swinging sign shingle to depict the bakery business brand name.

The Keebler tree in Western Springs was carried away on a trailer Thursday morning from its home of more than 80 years on the corner of Prospect Avenue and Reid Street. The tree stood upright with ...

Keebler, which was purchased from Kellogg by Ferrero as part of a $1.3 billion deal in 2019, is returning to the Hollow Tree, its iconic animated factory and home of the elves, for the launch of the ...

Keebler is sweetening up the season with a new cookie flavor fans are calling "so nostalgic" and "delicious." The iconic Hollow Tree Elves must've spent the winter hibernating indoors, baking up ...