“Keep Calm and Carry On” the poster orders, its message somewhat at odds with its presentation: white text set in imperious capitals in a distinctively British typeface against a background of ...

Derby County boss John Eustace has the 'keep calm and carry on' poster in mind when preparing for the Rams' final-day fight for survival.

The morale booster red poster campaign with the iconic British slogan 'keep calm and carry on' was behind their calmness, only deemed to failure. Watch the full documentary on BBC Select.