Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls. View on euronews

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

NBA superstar LeBron James is the first professional athlete to be immortalized as a Ken doll by toy company Mattel. The LeBron James Kenbassador doll, produced in partnership with the LeBron James Family Foundation,